Affiliate marketing is about selling products or services for a company and receiving a percentage of the sale in return for the customer you send to the sellers website. It is a very simple concept and actually very easy to learn to do for yourself.
I’m going to break down exactly how it works and how you could get started with affiliate marketing yourself.
Understanding Exactly What Affiliate Marketing Is:
Affiliate marketing requires the participation of 3 people, the merchant, affiliate marketer and the consumer or customer. Let’s break down what each persons roll is in a little more detail so you can have a better understanding.
This is the owner of the products or services that you would be promoting and selling. The merchant is actually benefiting from you promoting the products they are offering because they are getting free traffic from you.
When a merchant promotes their products/services using affiliate marketers, they are keeping advertising and promotional fees to a minimum. This is very cost effective for the merchant and actually saves them money even though they are paying you a percentage of the sale.
The Merchants will pay an affiliate either a flat fee or a percentage of the sales for sending a customer to their website and having the customer purchase products or services. All sales are managed with individual tracking codes given to each indivudual affiliate marketer.
The Affiliate Marketer:
This is the person sending the customers to the merchants website to buy a particular product or service that the merchant is selling. They are sending customers to the merchants page in hopes for a sale and to make money for themselves.
The affiliate needs to understand the customer that they are selling to. In other words they need to know who would buy the merchants products.
The affiliate marketer then promotes the product either through a website of their own, a blog or an article. They would also need to know what the products and services are that they are selling very well.
Affiliates don’t just promote any products and services that they want, well not a good affiliate marketer anyway. A good affiliate marketer will do their research on the products and services they are going to promote so that they can understand their target audience.
Choosing products or services that you have some knowledge about is a very smart idea, it will make your research a bit less because you already have knowledge and understanding about it.
If you have a website or blog that is about woodworking, then you would want to look for products related to your website/blogs main content. You could promote products such as woodworking tools, blueprints for woodworking, do it yourself books, etc..
You would not want to promote products such as food, pictures, internet marketing, etc. Your main target audience would be on your blog or website to learn about woodworking.
So promoting products as an affiliate through Home Depot, Lowes, or other places offering tools and information related to your website would be beneficial to both you, your customers and the companies you are affiliated with.
If you try to sell products that aren’t related to the audience coming to your website/blog then you are not going to make the sales. Staying true to the content or audience you are already focused on will have a much higher conversion for both the affiliate and the merchant.
This is the person you’re selling to and you want to give them the best information for the product/services you can. The customer is going to be reading your review or information about the product they want to buy so you have to give them as much real information as possible to make the sale.
Think about yourself as the customer and what you would expect to see when you search for something particular on the internet.
If you type in a search term, let’s use “what is affiliate marketing about?”. You want to click a link, like this one and actually learn what affiliate marketing is about.
If you click a link and it takes you to a page about building websites and buying one and nothing about what you searched for, you’re most likely going to leave because it’s not what you want to learn about.
If you actually click a link and it takes you to the information you’re searching for then you’re more likely to stay and read the information and potentially buy what they are selling.
Do you understand what I’m saying here? Give your potential customers exactly what they are searching for and give them real, true information. You will gain their trust and you are more likely to make a sale.
Treat your potential customers exactly how you would like to be treated, it will go a long way with affiliate marketing.
How Can You Promote Products With Affiliate Marketing?
You can promote products with affiliate marketing successfully through your own website/blog or through article marketing to start. As you get the hang of it there are other ways to promote products as well, such as e-mail marketing and PPC.
Lets stick with the 2 basic ways to start, your own website/blog and article marketing.
These two promotional platforms are the best way to efficiently target your prospective buyer and give them real information to get them to buy the product or service you’re offering.
Choosing either one or even combining both of these to promote your affiliate marketing products, will give you the best results with sales.
let you focus on a particular niche and allows you the ability to have multiple affiliate products to promote. If you built a website around a particular idea or Niche, then you would have multiple pages explaining different things.
For Example: Let’s say I decided to build a website about Weight Loss, here are some pages and products I could promote on my website:
Weight Loss Meal Delivery Programs: I could promote, Atkins, Nutrisystem, Diet to Go, Weight Watchers, Etc..
Weight Loss Machines: I could promote, Total Gym, BowFlex, TreadClimbers, Weights, Etc..
Exercise Programs: I could promote, WII Fit, Gym Memberships, Pilates Programs, Beachbody, DVD Workout sets, ETC..
As you can see when you build a website and can have multiple pages related to your main topic, or Niche, the ability to promote multiple products and programs is huge. You can continue to add new products as they come out so that your website stays fresh and up to date.
Learn More About Building a Website Here: Build a Website
allows you to choose any product that you want and write a review about it. Within your review you may decide to compare 2 different products together and point a consumer to one versus the other.
When you do comparison articles you usually grab more attention from the consumers searching for the products your writing about because you are allowing them to make the final decision.
When consumers have choices and information about the products they usually will go with the one that you like the best. Not because you’re tricking them but because you’re giving them good, real information so that they can make an informed decision for the product they’re after.
Just as I said in the beginning of this page, when you’re doing affiliate marketing, it’s very important to give honest, real and researched information to your potential customers. You want them to trust you and feel good about the purchase that they are making.
If you are being honest about what you’re telling your customer then you will keep drawing more and more customers to your articles and creating honest sales.
Learn More About Article Marketing Here: Article Marketing
How Can You Find Products to Sell Affiliate Marketing
Everything you can think of is available for affiliate marketing. Food, clothes, electronics, books, insurance, appliances, pictures, digital downloads, absolutely anything is available for affiliate marketing.
Think of any store or product, we’ll use Home Depot to start. When I type in Home Depot Affiliate Program into Google, this is what I get:
All you would do is click one of the links in your search and sign up to become an affiliate of Home Depot. You can do this with absolutely any product or company and it will show you if they use affiliate marketers to promote their products.
There are so many products and services offered for affiliate marketing and so much being added everyday, that there is absolutely no way it will be going anywhere.
Affiliate marketing will be around for an extremely long time and it will just grow larger every year. There are enough products and services for everyone to make a great living doing this!
You can also sign up through different companies that offer affiliate marketing programs. These companies offer hundreds of products and services from small Ma & Pop stores to larger retail chains like, Walmart, Sears, Target, Michaels Craft Store just 1000’s of stores.
Here are a few of the better affiliate marketing companies that you may like to take a look at:
How Do You Get Paid For Affiliate Marketing:
This will depend on the companies you’re working for. Some programs pay you monthly through a direct deposit into your checking or savings account or send you a check monthly. Other companies prefer to send your payments to PayPal monthly and some companies pay every few months or will send you a check after a minimum threshold has been met, usually $25 or more.
All of the programs that you sign up for will give you a unique affiliate code which is embedded in the links you use for your promotions. This way the companies and you are able to track how many sales you make and also how many clicks and impressions your particular affiliate link is making.
To learn more about affiliate marketing, Click Here
If you have any questions or comments, please leave them below. I would love to hear from you and help you anyway that I can 🙂